Campaign planning, content, brand partnerships, and live experiences, coordinated by North Consulting. Explore the right mix for your project, including relevant media and creator opportunities through Northly Group.
Campaign management and paid media on your own channels.
Campaign planner
What are you planning?
Four short steps, about a minute. The result is a starting point for a proposal: every answer can change, and nothing is booked or sent until you choose to send it.
Step 1 of 4
What are you trying to achieve?
How the media side works
Campaigns run alongside Northly Group.
North Consulting can coordinate suitable placements through the Northly Group network when the audience and campaign are a fit. Northly Group is a separate company. Pages, creators, scope, and costs are confirmed for each brief before anything is booked.
One project lead runs the campaign from the first call to the wrap-up, with Northly Group's pages, creators and content team brought in when the campaign calls for them. Explore Northly Group ↗ (opens in a new tab)
Campaign components
What your campaign could include
Separately scoped pieces, not a package. Publisher placements, creator work, paid advertising and live events are each agreed on their own, so a campaign carries only what it needs.
Campaign foundations
The idea, the message, the partners and a practical rollout plan.
Campaign concept and messagingThe idea the campaign runs on: the message, the offer and the plan for rolling it out.
Brand partnership developmentFinding the right partner brands, shaping the proposal and leading the conversations.
Content and creative
Video produced around the brief, and content made for the network's pages.
Short-form video and content captureA shoot planned around the campaign, with the videographers, editors and creators coordinated for you.
Content made for the network's pagesOriginal videos, street interviews and talking-head posts produced by Northly Group's team in its pages' own style.
Distribution and promotion
Placements, creators, giveaways, paid social and ongoing management.
Placements on city and interest pagesPosts, carousels and story rollouts on Northly Group pages chosen for your market and audience.
Creator collaborationsCreators sourced and briefed through Northly Group's creator roster, posting about the brand in their own voice.
Giveaways and contestsA giveaway run on the network's pages, with entry rules and approvals agreed up front.
Paid social advertisingTargeted ads set up, approved, optimized and reported on against the agreed measures.
Ongoing social managementOrganic strategy, scheduling, community management and reporting for your own channels, through Northly Group.
Live experiences
Launches, pop-ups and creator events, with the venue and suppliers coordinated.
Launch event or pop-upThe live moment itself: venue, suppliers, staffing and run of show, coordinated from start to finish.
Formats, not completed client work. Final channels, partners, deliverables and costs are confirmed after reviewing your brief.
Media partner
Meet the media partner: Northly Group
Northly Group is a separate Canadian media company, formerly ZLR Media. In its own words, it “crafts viral, youth-driven marketing for Gen Y & Z brands”, through city and interest pages across Canada and a roster of creators. Suitable opportunities on its network can be coordinated through North Consulting as part of your project.
Content Creation
Distribution & Promotion
Influencer Activation
Extended Network Reach
Ongoing Strategy & Management
As Northly Group publishes it
Followers across its pages
6M+
Impressions in the last 90 days
750M+
Gen Z viewership
80%
Northly Group's figures, 29 September 2026. The follower count is its current combined following across its pages; the impressions and Gen Z figures are as published at northlygroup.com (opens in a new tab). The impressions figure is Northly Group's own “last 90 days”, and its site does not say when that window ends. These describe Northly Group's network, not North Consulting, and they are not a forecast for any campaign.
The networks
Eight networks, as Northly Group lists them. The fit line is our reading, for planning only.
Northly Media ↗ (opens in a new tab)Regional stories, local news and culture from Canadian cities, coast to coastCould fit: Local launches, openings and offers in a specific city.
Waveroom ↗ (opens in a new tab)Entertainment, trends and viral moments, primarily in the GTACould fit: Youth-focused campaigns and anything built to travel.
Night Out Network ↗ (opens in a new tab)Creator-led picks for restaurants, events and experiencesCould fit: Restaurants, nightlife and events that benefit from a trusted recommendation.
City pages listed on northlygroup.com: Toronto, Mississauga, Brampton, York Region, Durham, Hamilton, London, Windsor, Ottawa, Montreal, Quebec City, Winnipeg, Saskatoon, Calgary, Edmonton, Vancouver, Halifax. Which pages suit a campaign, and whether they are available, is confirmed for each brief.
Recent work lives on Northly Group's portfolio. These are Northly Group's campaigns, several published under its former name, and they are not North Consulting projects. Each links to the case study on northlygroup.com, where its own results are reported.
Pop-up activation · Edmonton, Toronto and Mississauga
SHEIN: Box Santa pop-up
Objective
Build awareness and bring shoppers in person to a festive pop-up in three cities.
Approach
Static posts, original videos and story rollouts on Northly and Waveroom city pages, showing people how to take part.
Why it may be useful
Shows how one physical activation can be promoted city by city.
A follow-up offer that brings first-time guests back
Possible measures
Reservation activity
Tracked offer redemptions
Relevant website traffic
Content performance, where reported
A product launch or pop-up
Illustrative campaign approach
The campaign concept and the experience itself
Venue, build and supplier coordination
Creators invited to experience it
Content captured on the day
Distribution on pages that match the audience
Possible measures
Registrations
Attendance and participation
Content delivered as scoped
Engagement, where reported
A ticketed event
Illustrative campaign approach
Announcement creative and one clear ticket link
Event content and suitable media placements
Paid promotion, when it is scoped
Ticket giveaways or creator posts where they fit
Coverage on the night, edited into a recap
Possible measures
Tracked ticket referrals
Landing-page actions
The reporting agreed before launch
Illustrations of a sequence, not records of a campaign. The final combination depends on the brief and the budget, and none of them implies a sales or attendance outcome.
Questions
Common questions
Is this North Consulting or Northly Group?
North Consulting leads the project, from the brief to the wrap-up, and works alongside Northly Group, a separate Canadian media company, when a campaign needs placements, creators or content on its network. One point of contact runs the campaign, and every proposal sets out what is included.
Do you guarantee reach or results?
No. Reach, engagement and sales depend on the offer, the audience, the timing and the budget, so none of them is promised in advance. What is agreed up front is the scope, the deliverables and how results will be measured. Northly Group's published figures describe its network, not the outcome of any one campaign.
How is pricing set?
Per project. Fees depend on the scope, the timeline and the team involved, and placements through Northly Group are quoted for each brief. Everything is confirmed in a written proposal before work begins.
Which cities can you reach?
Northly Group publishes city pages across Canada, including Toronto and the GTA, Hamilton, Ottawa, Montreal, Calgary, Edmonton, Winnipeg and Vancouver. Which pages suit a campaign, and whether they are available, is confirmed for each brief. In-person events are coordinated across Toronto and the GTA.
Can you also run the activation event itself?
Yes. Launch events, pop-ups and creator events are planned and coordinated by North Consulting, and the media side can then promote them.
It comes to North Consulting only; nothing is sent to Northly Group automatically. We review it, ask about anything that is unclear, and reply with practical next steps, including which parts would involve Northly Group.
Next step
Tell us what you're launching, who you want to reach, and where you want to be seen.
